Freelance Content
writer + strategist
Blending strategy and creativity to create engaging content
Freelance Content
writer + strategist
Blending strategy and creativity to create engaging content
You're a marketer, entrepreneur, or editor who knows how important good content is.
But you're also busy and overwhelmed, and you just wish someone would come in and take the wheel.Or maybe you just need an outsider's perspective... Because you've been staring at the same content calendar for so long, those words don't even look like words anymore.Lucky for you, my eyes are fresh — and my eye drops are ready for emergencies 😉
You get the best of both worlds
Strategic content doesn't have to be boring
Far too often, I see brands putting out content that falls into one of two categories:→ It's entertaining, but arbitrary. It gets likes, but not clients.→ It checks all the strategy boxes, but it's so bland that it never actually gets results.Data is important, but your clients are (probably) human.
I know my SEO, and I'll happily geek out over performance dashboards.
But I also respect your audience, and I know that the best results come from combining technical expertise with personality-packed words that they'll actually want to read.It's a delicate balance. But, between you and me, I have a great time finding it 🤓
Here's how I can help you:
Content writing
Let me apply my years of blogging and marketing experience to write your long- and short-form content for you.(No, seriously, PLEASE let me do that. I need to make sure that all my years of staring at screens are put to good use.)
Content strategy
I'll put on my nerdy goggles and analyze what's working in your content, and what needs to be improved.I'll also let you know what content opportunities are lurking out there, and how you can make the best of them.
Staring at a blank page for hours is your idea of a nightmare.
As it turns out, filling out that page is my idea of fun.
(Hey, don't judge. We all have our thing.)
Staring at a blank page for hours is your idea of a nightmare.
As it turns out, filling out that page is my idea of fun.
(Hey, don't judge. We all have our thing.)
Hi, I'm Ana!
I created my first blog 15 years ago, and I've been writing and building brands ever since.
Long before the phrase "content creation" was even a thing, I was already spending way too much time coming up with blog post topics, writing click-worthy titles, and evaluating the performance of each post.(Again: we all have our thing. That includes teenagers.)Here are some fun things I've done in the meantime:
Got a Bachelor's degree in Marketing
Worked in Branding and Market Research in the B2B industry
Got certifications in Content Marketing and Search Engine Marketing
Became a Marketing & Branding Consultant for SMEs and E-Commerce brands across different industries
Wrote a LOT of words, because I couldn't stop myself from writing copy for my consulting clients 🤫
But, most importantly...I saw a lot of mistakes being made by big and small businesses alike, and I learned how to correct them.
There's so much content online already. So how do you stand out?
Having worked in many different areas of the marketing world, I know how each piece fits into the puzzle.I also know that no two brands are the same — and I hate seeing content on a brand's page that feels like it could have been written for any other business. Content, just like any other part of your company, needs to be tailored to you and your ideal client.My expertise lies at the intersection of creativity and strategy. After I search for gaps in your industry that lead to original content ideas, I do my homework in order to understand your brand voice. I then weave your voice into compelling words that actually get people to take action.
About the way I work
Ethics matter to me
I've invested many hours into learning how to write more ethically, and how to do marketing with integrity.After all, your business is way too good for sleaze.
I'm driven by results
I don't just hit "send" on a Google Doc and call it a day.My writing and strategies are designed to get results, and I'll stay on top of the right metrics to improve with each new piece of content.
I'm in it for the long haul
I'm not interested in content that just gets you a couple of likes and inquiries on the day you post it.I want your content to generate instant excitement, but also long-term growth.
Sounds like we'll be a good fit?
I want to make content easier for marketers and creators.
I don't need to sing the praises of content marketing — you know them already.You also know the not-so-great side of it: that it's time-consuming, often overwhelming, and easy to procrastinate on (oops).So, here's the deal: I want to help you create original content (please, no more trying to rank on Google with the same tutorials that everyone in your industry has already written), and I want you to get results from that content.Sounds good? Then read on to find out how we can do it 😉
Content Writing
You already have the strategy, but your team is too swamped with work to implement it?I'll write long- and short-form content for you, always taking your brand voice and your ideal client into consideration.This can be on a retainer basis, or you can hire me to do one-time projects.Here are some of the cool things I can write for you:
SEO optimized articles and blog posts
Social media posts and captions
E-mail newsletters
E-mail sequences
Podcast notes
Funnel optimized content
Content Strategy
There's no point in writing content if you don't have a strategy in place.With this option, I'll assess your business goals and how we can design your content to achieve them.This will be tailored to your business and its specific needs, but here are just some of the things your strategy can include:
An audit of your current strategy
Content mapping
Gap analysis
SEO keyword research
Brand voice
Although most of my work is ghostwritten, you can find some clips here:
5 Reasons Why You Love Wordle — According to Psychology
Between its humble origins and being acquired by The New York Times, Wordle took the world by storm. But why is this simple game so addictive?
7 of the Cutest Free Vintage Knitting Patterns on the Internet
If you love vintage-style clothes and want to make your own, here are 7 free patterns that will get you closer to your dream wardrobe.
Why are we so tired of social media, and why do we keep using it?
As more and more people report social media fatigue, questions are raised about the ethics of the endless scroll — and about the Internet as a gateway to burnout.
If you like what you see and want me to write for you, just click the link below!
Think we'll be a good fit?
Well, I'm flattered!Just fill out the form below, and I'll get back to you soon.
Thank you!
I'll be in touch soon 😊
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Privacy Policy
Thank you for visiting our website! This is Ana Isabel’s privacy policy. In this document, “we”, “us”, “our” or “ours” refers to Ana Isabel. This privacy policy will explain how we use the personal data that we collect while you use our website or our services.We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns regarding our policy or our practices regarding your personal information, please reach out to us via e-mail at ana@anaisabel.website.What data do we collect?While you are using our website and services, we may ask you to provide us with, or you may voluntarily submit, personally identifiable or identified information. This information may include, but is not limited to:- Your name;- Your contact information (including, but not limited to, your phone number and your e-mail address);- Your IP address (Internet Protocol address);- Other personal information.How do we collect your data?1. Personal Information You Provide us withThe majority of the information we collect is provided, directly, by you. During your visit and use of our website and services, we collect and process certain data you give us, when:- You voluntarily fill out opt-in forms, contact forms, and surveys;- You buy products and/or services;- You insert your information to enter giveaways and/or competitions;- You use or check our website, through cookies in your browser;- You send us feedback or complaints via e-mail.The personal data you provide us with may be your name, e-mail address, phone number, location, your job, among others. Besides, if you are buying products or services, you are also providing us with payment information and with your address (however, the payment information is not stored in our system, since everything is processed through payment processors. As such, if you have any questions about the activities and/or payment information, you must contact the payment processor in question directly).2. Information collected from third partiesWhile you are visiting and using our website, certain limited data is collected from public bases, marketing partners, social media, and data analysis sources.The data we collect from external sources is your location, your computer system, the pages you visited on our website, how much time you spent on each page, your IP address, your country, and, possibly, your social media profiles.How do we use your data?1. Information provided by youWe use the information we collected from you, personally, to send you targeted marketing and promotional communications. If, at any moment, you showed interest in a topic related to our website, then we and/or our external partners may use this relevant information to send you additional communications related to similar products or services.If you do not want to receive any marketing and/or promotional communications, you may opt-out at any moment (by rejecting a list or topic in particular or by rejecting all of our e-mails), by clicking the button labeled “Unsubscribe”, located at the bottom of every e-mail we send.2. Information obtained via external tools and applicationsAny information collected through external tools is used for statistical and analytical purposes, as well as to evaluate and improve our website. This information, which is collected automatically, will not include personal data.3. Will we share your information with anyone?We respect your privacy and the value of your information. We do not share, expose, sell, rent, or exchange your information with any external person or entity without your explicit consent.Only under limited circumstances will we share necessary information with external entities. Those situations are:- When you have given us explicit consent to do so- When you have agreed to a contract for recurring payments – for this reason, your information shall be processed according to necessity, to maintain this contract- To uphold a contract – if you are under the obligation to make a payment or do something, and you do not do comply, we reserve the right to share necessary personal information with an external entity, such as a lawyer.- When required by Law.How do we store your data?We commit to storing your data with maximum security and take every adequate measure to do so. However, despite our efforts to protect your personal data, once these are collected through an open network (the Internet) they may circulate in this network in an insecure way, at the risk of being seen and used by non-authorized third parties.
The data collected will be stored for the necessary amount of time to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.What are your data protection rights?We want to ensure that you are entirely aware of all your rights regarding data protection. All users have the following rights:Right of access – You have the right to ask us for copies of your personal data. We may charge you a small charge for this service.Right to rectification – You have the right to ask us to correct any information that you believe is incorrect. You also have the right to ask us to complete information that you believe is incomplete.Right to erasure (“right to be forgotten”) – You have the right to ask us to erase your personal data, under certain conditions.Right to restriction of processing – You have the right to ask us to restrict the processing of your personal data, under certain conditions.Right to object – You have the right to object to our processing of your personal data, under certain conditions.Right to data portability – You have the right to ask us to transfer the data we collect to another organization, or to yourself, under certain conditions.If you submit a request, we have a limit of one month to respond. If you want to exercise any of these rights, please contact us through our e-mail: ana@anaisabel.website.What are cookies?Cookies are text files that are stored in a computer system through an Internet browser, to collect standard information about the use of the Internet and the behavior of visitors. When you visit our website, we may collect, automatically, information about you, through cookies or similar technologies.How do we use cookies?There are several different types of cookies, however, our website uses:Strictly necessary cookies – They allow you to navigate the website. Without these cookies, any services you have requested may not be provided.How to manage your cookiesYou may alter your browser settings to not accept cookies, and to delete cookies from your browser. However, in some cases, some components of our website may not work, as a result of these changes.Privacy Policies of Other WebsitesOur website contains links to other websites. Our privacy policy only applies to our website, so, if you click a link to another website, you should read that website’s privacy policy.Changes to Our Privacy PolicyWe regularly review our privacy policy, and we write any alterations on this page. This privacy policy was most recently altered on March 6, 2022.How you can contact usIf you have any questions about our privacy policy or the data we have about you, or if you want to exercise any of your data protection rights, please don’t hesitate to get in touch with us.Send us an e-mail at: contact@anaisabel.website.
Terms and Conditions
1. TermsThis Website Terms of Use Agreement (“Agreement”) is established between a user (“you”, “your”, “yours”) and Ana Isabel (“we”, “our”, “ours”). Your use of our website at https://anaisabel.website (“website”), is contingent on your agreement to the Terms and Conditions contained in this Agreement.By using the website, you agree to these Terms and Conditions, as well as all applicable regulations, and you agree to be responsible for respecting all relevant legal dispositions, national or European. If you do not agree to any of these terms, you cannot use or access this website. The contents of this website are protected by Copyright and Related Rights, and by Industrial Property Rights, under Portuguese and European Union laws, international conventions, and other laws, and cannot be used outside of the conditions admitted in this website and without our consent.2. License of Use1. Permission is granted to download, temporarily, a copy of the materials (information or software) on the website, only for personal, non-commercial, and transitory viewing. This is the granting of a license, not a title transfer, and, under this license, you cannot:A. Modify or copy the materials;B. Use the materials for any commercial purposes, or for any public demonstration (commercial or non-commercial);C. Try to decompile or reverse engineer any software contained on this website;D. Remove any copyright or other proprietary notations of the materials;E. Transfer the materials to another person or “mirror” the materials in any other server.2. This license will be automatically terminated if you violate any one of these restrictions, and may be revoked by us at any moment. Once you have terminated your viewing of these materials, or once this license has been terminated, you shall destroy any downloaded materials in your possession, both in physical and electronic format.3. DisclaimerThe contents on our website are provided “as is” and “as available”. We do not provide any guarantees, implicit or explicit, and we deny all other guarantees, including, but not limited to, any guarantees of commercialization, suitability for a certain purpose of the website, or non-violation of intellectual property or other violation of rights.Besides, we do not guarantee or make any interpretations relating to the precision, currency or likely results resulting from the use of the contents on this website or in any other way related to these contents or with any website referenced by us.4. License of UseUnder no circumstances shall we be held accountable for any damage (including, but not limited to, damage for loss of data or profit, or due to the interruption of corporate activity, damage of image, or complaints from third parties) that may result from the use or incapability of use of the contents on the website, even if we have been notified, verbally or in writing, of the possibility of such damage.Specifically, we shall hold no responsibility for losses that occurred or were caused by viruses that can infect your computer or another device of your property, as a consequence of your use, access or download of any material on the website. By choosing to download content from the website, you are doing so at your own risk.5. Precision of the ContentThe content that appears on our website may contain technical, typographic or photographic errors. We do not guarantee that any one of the materials on our website is exact, complete, or current. We can make changes to the materials contained on our website at any moment, without previous warning. However, we do not commit to updating the materials.6. HyperlinksWe do not review every website that we reference, through hyperlinks, on our website, and we are not responsible for the contents of any one of those hyperlinked websites. The inclusion of any hyperlink does not imply our support of the hyperlinked website. The use of any hyperlinked website is done at your own risk.7. ChangesWe may review these Terms and Conditions for our website at any moment, without previous warning. By using this website you are accepting the current version, upon use, of these Terms and Conditions.8. Applicable Law and Place of JurisdictionThese Terms and Conditions of Use and the Privacy Policy shall be governed by Portuguese law and interpreted in accordance with Portuguese law.
Conflicts and disputes of any nature relating to the formation, execution or interpretation of this Agreement shall be governed by Portuguese law and submitted to the jurisdiction of the Courts of the District of Porto, with express waiver of any others.